As you probably know, Social Commerce is the combination of eCommerce with social media platforms to increase audience retention and sales. It is the most useful and proved to be a successful trend in the marketing of your brand.
Most successful companies like Marvel, Adidas, etc. implying this technique to their brand imaging and strategies for marketing to benefit themselves.
In this post, we’ll discuss some of the social commerce benefits and how you can obtain them.
What is Social Commerce?
In simple words, buying and selling via social media platforms is Social Commerce. Most people now prefer to make their purchases from online sources rather than spending time and energy to go and shop from offline stores.
And according to a study, more than 30% of the total online purchases are from social media nowadays.
So if you’re an online seller, take some notes on how you can get the benefits of social commerce and stay updated on your marketing measures.
Importance Of Social Commerce For eCommerce
With the expansion of the social commerce concept, the significance of social media websites is now increased. Different marketing experts now take social media pretty serious.
Most people follow their favorite brands on social media and they also suggest them to their friends and loved ones.
And that is how marketing on social media or we can say social commerce works. It performs a very important role in the marketing of a product or brand.
So if you’re a marketer or an e-business owner, then you can take advantage of these hell lot of benefits of social commerce in expanding your business.
7 Key Social Commerce Benefits
Social Commerce helps you in many aspects of marketing in your eCommerce business.
1. Helps in Better SEO
As more audiences can reach the product through Social Commerce, there will be more people redirected to your website through different Social media platforms.
This will cause higher engagement on your website and automatically encourage search engine crawlers to your website as more traffic on your webpage, more appreciation of search engines will add some juice in SEO efforts.
Higher ranked websites generally adds more traffic than those with lower rankings. It will work in both ways either you bring traffic from social media to your website, or you embed your social media content into your website.
2. Continuous Expansion of Consumer Base
Another benefit of social commerce is that the number of people in your customer base will rise in a very good manner.
As people come to know about your brand through social media, they will check your products more often, which will help in making regular customers of your goods or services.
They may also refer and recommend your brand to their known ones, and people usually recommend something to someone when they need it, which will help in getting targeted customers. This will help in the expansion of your consumer base with a good pace.
3. Analyzing Audience Engagement
Social Commerce benefits you in recording and analyzing the performance of the social media promotions you are working on. Different social media platforms like Facebook, Twitter, Instagram, etc. have their performance measures.
You can reach your targets according to the benchmarks you set by analyzing your social media.
And if you need to study the combined performance of all of your social media presence, then tools like Taggshop comes into work, it lets you analyze and monitor the online reach and impact of your social media feed embedded into your website.
4. Encourage Trust and Faith towards Brand
As Social Commerce benefits in the continuous expansion of consumer base, people feel safe and that is why they recommend your brand to their known ones.
People who are seeing your brand for the first time can also see comments on your posts and different opinions users posted which influence positiveness towards your brand and promotes more sales.
You should embed a social feed to your website which can show about your product.
5. Ease in Sharing
Everyone likes to share things online on different social media platforms. So Social Commerce benefits you in easy sharing of information related to your brand through people who like your products or services.
In this way, spreading your brand awareness will get very easy and help you in increasing your promotion standards.
Most of all it enhances mouth-to-mouth marketing for your product or brand and you’ll get benefitted from that.
This will also help in adding mobile shoppers to your consumer base. And we all know that there are a lot more mobile shoppers than desktop shoppers.
6. Adding More Number Of Consumers
As many consumers are now don’t hesitate to shop on social media platforms, so you need to add them to your consumer list.
If you don’t opt for the sales through social media, you might lose a significant amount of audience and future customers to your competitors.
This will be beneficial for you in two ways as you will get new and fresh consumers and also cut your competitors’ audience reach and make yourself superior in the market.
7. Visual Impact On Consumers
As there is a trend of sharing images on social media, you can take some advantages from this too. Visual commerce helps in gathering the audience through graphical images and clips shared by you.
In this way, consumers take it as friendly information and not some sort of ad which they want to skip.
This will also encourage the sharing of that particular visual content or posts among people if they find something interesting and useful.
And we all know whether someone likes to share things through the website or straight through social media platforms, of course through social media platforms.
To Sum Up
We can say that Social Commerce Benefits you in many ways and it provides so many advantages to both buyers and sellers.
Sellers can sell their products flawlessly and maximize their sales, and buyers can make their purchases online without engaging in any long purchase procedures.
Thank you for Reading.